The Process

From first call to financial clarity

Senior financial leadership sized to a real owner-led business, not a corporate budget. The first weeks give the company a clear and current financial picture. The months after keep it that way.

01
Discovery call
Share your challenges and goals. We listen, assess fit, and outline potential engagement.
30 min · Free · No commitment
02
Financial assessment
Deep dive into financials, operations, and growth levers. Identify quick wins.
1-2 weeks · Diagnostic report
03
Custom scope
Tailored engagement plan with clear deliverables, cadence, and success metrics.
Flexible hours · Month-to-month
04
Embedded partnership
Your fractional CFO integrates with your team, driving results from day one.
Ongoing · Measurable ROI
Four Steps

Every engagement follows the same proven structure

Every engagement follows the same proven structure. Built to deliver results early.

Discovery Call

Thirty minutes by phone. You tell me what you are running and where the financial picture is pinching. I will tell you, plainly, whether bringing in a fractional CFO is the right move and what kind of seat would actually fit. Owners I have sat next to for two decades know the version of this call when it is honest. That is the version you get.

Financial Assessment

I read the books, the current reporting, and the tax posture as one connected picture. By the end you have a written read of what is working, what is missing, and the items that are addressable inside the first month. The angle is operator-side: how the numbers are actually moving the business, not how they look in a year-end binder.

Custom Scope

I write a one-page scope, in plain English, against what the assessment surfaced. Monthly retainer, defined project, or a stretch of full-bandwidth interim work, whichever fits the situation. You approve the shape and the cadence before any ongoing work starts. No locked-in contracts, no minimums you do not need.

Ongoing Partnership

Once the system is in place, I stay. A standing leadership session on a set rhythm, the same dashboards every visit, a forward read on cash and tax sitting on one calendar. Between sessions I am reachable when a real decision lands midweek. The compliance work and the operating decisions stay in the same conversation, on your side of the table.

Your Financial Partner

Financial leadership that shows up, every week

An embedded engagement is not a quarterly slide deck. I am present for the leadership conversation, the pricing call, the question about whether the next hire actually pays for itself. The work happens alongside you, in the rhythm of the business, not at arm’s length on a fixed reporting cycle.

Fractional CFO embedded in client workspace for ongoing financial partnership in Mill Valley, CA
Why Fractional

What you get vs. what you’d pay for a full-time CFO

The fractional model puts senior financial leadership next to an owner-led business without the salary, the equity, or the search process of a full-time hire. The retainer flexes as the business changes, the engagement steps up or down with what the year is asking for, and the same advisor stays across tax, cash, and reporting so the strategy compounds instead of resetting every quarter.

  • Senior financial leadership from week one
  • Scales up or down as your business evolves
  • No hiring/training/replacement cycle
  • Engagement adjusts quarterly
  • Embedded with your team not outside it
Book a Discovery Call
The Approach

What the ongoing engagement looks like

From an operator who has watched companies fail and watched companies break through, the work that holds up is steady and unspectacular. A leadership session on the same cadence, the same dashboards each visit, a forward read of cash and tax on one calendar. The owner walks out knowing what the numbers mean for the quarter ahead and where the priorities sit. Between sessions, a direct line for the calls that cannot wait.

  • Recurring CFO sessions on a set cadence
  • Real-time financial reporting access
  • Phone and email availability between sessions
  • Scenario modeling refreshed each quarter
  • Unified strategy across tax and cash flow
View Our Services
KPI scorecard
KPI Target Actual Δ
Revenue $210K $224K +6.7%
Margin 32% 34.2% +2.2pp
Cash flow $28K $31K +10.7%
AR days 30 38 +8d
Utilization 80% 72% -8pp
Monthly narrative
01
What changed? Revenue up 6.7%, AR crept to 38 days
02
Why does it matter? Cash conversion slowing despite growth
03
What should we do? Tighten collections, review payment terms
Next review
✓ KPI scorecard
✓ Cash forecast
✓ Narrative drafted
— Feb action items
Decisions logged 14 this quarter
AR alert 38d → 30 target
3 of 5 KPIs on target
Your Fractional CFO

Your financial partner

Dave O'Rourke, Fractional CFO

Dave O’Rourke

Fractional CFO, CPA

An early run at building things, a lawn-mowing crew and a door-to-door sales outfit and a small travel agency, well before any of the credentials. Two decades close to Silicon Valley founders since, with the wins and the wipeouts seen up close from the operator side. CPA on the wall, four exits and six M&A transactions behind me, and a practice built to put that instinct beside owners who are ready to cross their finish line. The full path is on the about page.

CPA Mill Valley, CA
Common Questions

About the process

Once the scope is signed, the first weeks go to getting current. I read the last twelve months of financials, sit with you to understand how the business actually runs, and pull access to the books, payroll, and reporting tools. By the first leadership session I am working from your real numbers. If something urgent is already on the calendar, the work moves faster to meet it.

Bookkeeping stays where it is and tax filing stays with your CPA. My job is to read the output of both, turn it into the decisions in front of you, and keep the planning calendar coordinated so nothing falls between the seats.

I have worked across a wide range of owner-led businesses, and the financial questions repeat more than most owners expect. Where your model has real quirks, I learn them in the first month. On the discovery call I will tell you straight where my background runs deep and where I will be coming up the curve.

The scope is written in pencil. If a more complex picture pulls the work upward, the retainer steps up. If a quiet quarter calls for a smaller seat, it steps down. The engagement should fit how the business is actually running this year, not the version of it from last year.

Take the first step

Pick a time that works, or fill out the form to get the conversation started.

One call. That’s all it takes to get started.

Let’s talk about your business and where the financials are pinching. Thirty minutes is usually enough to know whether bringing me in is the right next move for an owner trying to cross the finish line.

Cross their finish line

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